The Golden Triangle BID brightens up the holiday season with its 12 Days of Golden Giveaways campaign. Thousands of people participate in this online campaign by registering to win prizes from 12 participating Golden Triangle businesses. In 2012, the competition was recognized as a top global trend on Twitter.
Since the contest’s inception in 2011, the BID has given away nearly $25,000 in prizes. Winners have received prizes that range from $100 to $1,200 from businesses including Nordstrom Rack, Tiny Jewel Box, Thomas Pink, and Brooks Brothers.
2014 prizes included:
|Day 1||$100 gift card to City Sports|
|Day 2||$200 gift card to Pure Aveda|
|Day 3||$300 gift card to Ristorante i Ricchi|
|Day 4||$400 gift card to Grooming Lounge|
|Day 5||$500 gift card to Ann Taylor|
|Day 6||Two Night Stay with Breakfast at Mayflower Renaissance Hotel|
|Day 7||$700 gift card to Sarar|
|Day 8||$800 gift card to Betsy Fisher|
|Day 9||$900 gift card to Mervis Diamonds|
|Day 10||$1,000 gift card to Boone & Sons|
|Day 11||$1,100 gift card to Nordstrom Rack|
|Day 12||$1,200 gift card to Tiny Jewel Box|
This has grown from an online contest to include:
Free gift wrapping stations
For 12 business days, the Golden Triangle BID offers local shoppers free gift wrapping services at key retail locations.
Carolers & Santa Claus
Dickens era carolers and Santa Claus bring holiday cheer to the Golden Triangle as they stop at local retailers and iconic locations throughout the neighborhood to give away special Golden Triangle treats and perform festive holiday songs.
The Golden Triangle partners with the Washington Animal Rescue League to give local area workers the opportunity to provide warm hugs to cuddly puppies during the cold season. The partnership also seeks to increase pet adoption.