As we monitor the rapidly evolving situation with COVID-19, we remain committed to providing the Gold Standard of service during this unprecedented time of crisis.
Here’s what we have done and are doing:
Working 21 hours per day and overnight, the Golden Triangle Ambassadors continue to empty trash cans and to clean streets. Since the onset of the COVID-19 public health emergency, they have also been disinfecting trash cans, ash urns, newspaper boxes, bike racks and more to keep Washington’s central business district extra clean. To keep themselves safe during this COVID-19 crisis, shift schedules for the Ambassadors have been modified, roll calls are conducted outside with a minimum of 6 feet between each person.
The Golden Triangle homeless outreach team provides vital services, connecting vulnerable individuals to medical services. During the pandemic, our outreach team adapted their services to provide more than 1,500 meals and more than 500 PPE like hand sanitizer, masks, and soap.
The Golden Triangle security and emergency preparedness team coordinates with local and federal law enforcement, ensuring the safety of the area. Additionally, Ambassadors continue to monitor the Golden Triangle neighborhood.
In July 2020, we launched Windows by Golden Triangle, an initiative that brings public art to vacant windows and storefronts in DC’s central business district. The project injects the neighborhood with artistry and creativity to uplift and inspire the Golden Triangle community during the pandemic.
In October 2020, the BID partnered with CVS Health to host a series of safe, socially distanced outdoor flu shot clinics in Farragut Square park. In total, more than 300 shots were administered to the public during a crucial flu season.
From May through October 2020, we ran our Small Business Online Program, a free technical assistance program to help support small businesses in our community launch or improve upon online sales and digital marketing. In total, 10 small businesses received more than 250 hours of tailored support.
To help with social distancing around the neighborhood, we worked with the city to extend the sidewalks of two of the busiest and narrowest walkways in the neighborhood. On the west side of Farragut Square, after DDOT installed concrete barriers to double the width of the sidewalk, we commissioned local artist Shyama Kuver to transform the gray blocks into a gallery of custom murals for the community. And on M Street between 18th and 19th Streets, when DDOT extended the sidewalk and shifted the existing bike lane, we donated unique “wave delineators” to separate the bicycle lane from the new pedestrian space and painted this space in bright colors.
In November 2020, we launched the “Give Thanks Giveaway,” a social media campaign created to put a spotlight on 11 local small businesses and encourage the public to buy locally as they shopped virtually during the holiday season. The campaign garnered more than 60,000 impressions on social media and helped the participating businesses collectively gain more than 1,600 new engaged followers.
In March 2021, we are launching another giveaway campaign, called the “Golden Getaway,” which will support 15 more local businesses by creating a package giveaway campaign to encourage travel and support of the businesses in the Golden Triangle BID.
We launched Golden Triangle DC Strong, a video campaign showcasing restaurants, retail stores, hotels, and fitness clubs that flavor DC’s central business district and help make the Golden Triangle so unique. Putting faces to business names, the videos celebrate everyday moments, offer smart and simple solutions to enrich people’s daily lives, and highlight that together, we are #GoldenTriangleDCStrong. See all videos below.