Golden Triangle Unfurling Artistic New Signs with Clearly Identifiable Street Names

Overnight Installation to Occur this Week

WASHINGTON, DC—Oct. 22, 2014—The Golden Triangle Business Improvement District, the 43-blocks area that connects the White House to Dupont Circle, is getting a fresh look that will help visitors, shoppers and workers better find their way around the neighborhood.

The Golden Triangle is replacing its traditional banners on 200 light poles in the area with new signs that use bold graphic design to help people find their way around while adding color and design to the central business district. The new signs feature clearly identifiable street names on them in a variety of colors and patterns.

“These signs are for everyone who has ever stood in the middle of a downtown street or exited a Metro stop not quite sure what street they’re on,” said Leona Agouridis, executive director, Golden Triangle BID. Each day, more than 60,000 people exit Farragut North, Farragut West, and Dupont South, the three Metro stops in the Golden Triangle area. “Even though many people now rely on smartphones with GPS for directions, you can still get confused or unsure if you are actually where you want to be. These banners are a convenient way for people to validate where they are as they try to get from point A to point B,” said Agouridis.

Installation will occur in the evenings, 8 p.m.–5:00 a.m. from Wed., Oct. 22–Fri., Oct. 24.

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The Golden Triangle Business Improvement District (www.goldentriangledc.org) works to enhance the Golden Triangle neighborhood—a 43-block area of DC’s central business district that is home to global corporations, law firms, non-profits and associations as well as bustling restaurants, hotels, boutiques and other hot spots.

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Adam Shapiro
Adam.Shapiro@adampr.tv
202-427-3603

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